Privacy Policy

1. Introduction

Pyrzex Dynamics Ltd ("we", "us", "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, pyrzex.com.

This policy applies where we are acting as a data controller with respect to the personal data of our website visitors; in other words, where we determine the purposes and means of the processing of that personal data. We are registered with the Information Commissioner's Office (ICO) in the UK.

Please read this policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.

2. Data We Collect About You

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

• Identity Data: Includes first name, last name, username or similar identifier, and company name. We collect this when you fill out our contact form.
• Contact Data: Includes billing address, email address, and telephone numbers. We collect this when you contact us for services or inquiries.
• Technical Data: Includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
• Usage Data: Includes information about how you use our website, products, and services. This includes Browse patterns and engagement with specific pages.
• Marketing and Communications Data: Includes your preferences in receiving marketing from us and our third parties and your communication preferences.

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

3. How is Your Personal Data Collected?

We use different methods to collect data from and about you, including through:

• Direct interactions. You may give us your Identity and Contact Data by filling in forms on our website (e.g., the contact form) or by corresponding with us by post, phone, email or otherwise.
• Automated technologies or interactions. As you interact with our website, we will automatically collect Technical Data about your equipment, Browse actions and patterns. We collect this personal data by using cookies and other similar technologies. Please see our Cookie Policy for further details.
• Third parties or publicly available sources. We may receive Technical Data from analytics providers such as Google based outside the EU.

4. How We Use Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• Where we need to perform the contract we are about to enter into or have entered into with you.
• Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
• Where we need to comply with a legal obligation.
• Where you have given us explicit consent to do so.

Purposes for which we will use your personal data

We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so.

Purpose/Activity	Type of data	Lawful basis for processing
To respond to your inquiries via our contact form	(a) Identity (b) Contact	Legitimate interest (to respond to inquiries)
To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance)	(a) Identity (b) Contact (c) Technical	Legitimate interest (for running our business, provision of administration and IT services, network security)
To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you	(a) Identity (b) Contact (c) Usage (d) Marketing & Communications (e) Technical	Legitimate interest (to develop our products/services and grow our business)
To use data analytics to improve our website, services, marketing, customer relationships and experiences	(a) Technical (b) Usage	Legitimate interest (to define types of customers for our products and services, to keep our website updated and relevant)
To manage our relationship with you which will include notifying you about changes to our terms or privacy policy	(a) Identity (b) Contact (c) Marketing & Communications	Performance of a contract with you; Legal obligation; Legitimate interest

5. Disclosure of Your Personal Data

We may share your personal data with the parties set out below for the purposes set out in the table above:

• Internal Third Parties: Other companies in the Pyrzex Group acting as joint controllers or processors.
• External Third Parties: Service providers acting as processors who provide IT and system administration services (e.g., cloud hosting like AWS).
• Professional advisers acting as processors or joint controllers including lawyers, bankers, auditors and insurers based in the United Kingdom who provide consultancy, banking, legal, insurance and accounting services.
• HM Revenue & Customs, regulators and other authorities based in the United Kingdom who require reporting of processing activities in certain circumstances.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

6. International Transfers

We do not transfer your personal data outside the United Kingdom (UK) or the European Economic Area (EEA). If this changes in the future, we will ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented, and we will update this policy accordingly.

7. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. For example, all data is encrypted in transit using SSL technology. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

8. Data Retention

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. For example, data from contact form submissions may be retained for up to two years to manage our client relationships.

9. Your Legal Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. You have the right to:

• Request access to your personal data.
• Request correction of your personal data.
• Request erasure of your personal data.
• Object to processing of your personal data.
• Request restriction of processing your personal data.
• Request transfer of your personal data.
• Right to withdraw consent.

If you wish to exercise any of the rights set out above, please contact us at [email protected].

10. Contact Us

For any questions or concerns regarding this Privacy Policy, please contact us at:

Pyrzex Dynamics Ltd
Attn: Data Protection Officer
Email: [email protected]
Address: 123 Tech Avenue, Shoreditch, London, EC1A 1AA, United Kingdom

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk).